Facebook Fan Page for Business. My Top 10 tips: Part 2

There is a ton of information out there today about how to use Facebook. Using sites such as Facebook to build relationships is cool, but how do you begin tracking and converting those friends and fans in a way that impacts your bottom line?

Below is the conclusion of my top 10 Tips on How to Use a Facebook Fan Page:

From creation, to tracking, to execution and sales.

6. Show some personality

Give your audience nuggets of information that will show them some insight into who you really are.  Are you seriously enjoying your favorite frozen yogurt in the middle of the day? Did you bring your dog to work and she just did something hilarious? Snap a photo, post something about it. Show people that you are human because ultimately people will end up buying products and services from other people, not from a ‘company’ image.

7. Bring your online customers offline and your offline customers online.

Combine the best of both worlds!  Host events that online fans can attend at your office, at your store, or at the neighborhood coffee shop.  Invite them to public events that you know would interest them, even invite them out for a cup of coffee to learn more about what they do. Encourage your offline customers to connect with you online, and hey if they aren’t signed up for Facebook yet you get the honor of being their first connection!  Don’t forget to add the URL to all of your marketing materials.  Put it on shopping bags, business cards, your email signature, everything!  Anytime you send something out to the world, make sure people can find you and easily connect with you.

8. Use Facebook insights

Using Facebook’s built in Insights tool is the best way to see what your fans are doing, and how they are responding to your posts.  After logging into Facebook, type in this URL: http://www.Facebook.com/insights and it will bring up the analytics of each fan pages that you are an administrator on.  By looking at each day, you can refer back to your post of the day to see which ones are generating the most comments and which ones didn’t spark any interest.

9. Connect with your influencers.

Once you are in the Insights page, find a day where you had a lot of activity (comments and likes), then make a note of those fans that continually comment.  You can keep this list on a notepad or a word doc, but make sure it’s somewhere you can reference it later.  When the time is right and you know enough about those fans who are constantly talking about you and to you, take some time to connect with them on a more personal level.  Send them a personal thank you note, recognize them on your Facebook Fan page, or think of some creative ways to connect!

10. Sales

You want to always treat your Facebook Fan Page as a sales funnel for your business. Creating relationships is awesome and it can be really fun, but for business it comes down to your bottom line. Talk to fans in public, answer their questions, and laugh out loud. Behind the scenes you want to be working really hard to sell your products in a private space to really help you leverage these relationships. This concept is where you are going to see an impact on your bottom line.

My goal of this article is that you’ve learned one new thing you can being putting into action or testing out today!  Good luck to you and don’t hesitate to contact me with questions!

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Connect with me on Facebook: http://www.facebook.com/kristen.hinman or with PXY Marketing on Facebook here.

Kristen Hinman is the owner and Social Media Strategist at PXY Marketing. She helps businesses build relationships and works with them to manage their social networking efforts, saving them time and money. Her team offers social media marketing, consultations, public relations, and web design to get you more business. I invite you to send Kristen an email to learn more: Kristen@pxymarketing.com or visit http://www.PXYMarketing.com